2025
Book a local personal chef, effortlessly
b2C
marketplace
startup
Role
Product Design Intern
timeline
March - June 2025
Team
2 software engineers
2 software engineer interns
1 product design intern
5 business team members
contributions
Product design
Brand design
Logo design
Design systems
at a glance
Feast is a marketplace that connects customers with personal chefs for convenient and affordable at-home dining experiences. In the company's early stages, I had the opportunity to join the team as its only product design intern, where I led a full redesign of discovery and booking flows with the goal of improving trust and converting users from browsers to bookers. I also led a visual identity refresh, redesigning the branding and logo.
impact
While Feast underwent ownership and direction changes shortly after my internship, my work accelerated testing and refinement to help the team move faster. My core user flows, design system updates, and my logo design remain part of the active Feast mobile iOS applications today.
the problem
Booking a personal chef is a high-trust decision. Users need to feel confident before committing.
Feast's original web app demo prioritized quick browsing, but lacked substance. Early testers also struggled to evaluate chefs confidently before booking.
the opportunity
Revamp discovery and booking flows, so users actually understand who they're looking at.
The founders also wanted to pivot to mobile to reach users on the go. I was tasked with a two-fold redesign challenge: translate the platform to mobile, and simultaneously improve user trust for conversion.
The rest of this work is confidential.
I'd love to share it over a chat! Please contact me at rachael.huang.27@dartmouth.edu
Reflections
What I’ve learned
Startups move fast
In hindsight, that was obvious. But I had to make decisions quickly, test rapidly, and adapt to many product changes. I learned how to adapt my work to the pace and technical constraints that come with speed.
Always ask questions, no matter how simple
By asking the founders questions not only about the product but also the business model, I got to truly understand the business side more and see why we were making certain decisions. Understanding the whole system helped me as a designer.
Kind words from the CEO, Ryan Schwartz
"Rachael was an exceptional intern and truly exceeded expectations in the work she did with our team. Our product is highly granular and detail-oriented, with a number of complex, tech-enabled service features, and Rachael stepped in and did an impressive job of distilling that complexity into easy-to-understand customer experiences.
She contributed across front-end design, customer-side product features, branding, and logo design, and consistently brought a thoughtful, polished perspective to everything she worked on. Her work helped us improve the user experience and move faster in testing and refining ideas.
What stood out most was her ability to simplify and elevate nuanced product functionality in a way that felt comparable to the work of engineers and product team members with significantly more experience. Rachael was creative, collaborative, proactive, and a real asset to the team. She is a real team player and I would be thrilled to speak life and recommend her to any team or organization.”